The new Ben Sherman store officially opened on 24th February at Dalton Park. This followed Bonmarche who opened earlier in the month and Weird Fish which was the last store to open in 2016.
Ben Sherman was a legend in his own right. A man described as ‘always embracing the new and the different’; someone constantly searching for the best of things. Ben started making shirts for other people. But soon his creative flair took over and he started designing his own shirts. Then in 1963 he was ready to launch the first Ben Sherman shirt.
The shirts were a huge success, offering something brand new and previously unseen in England. At this time that the first British youth culture was in full flow; the post war teddy boys. A second wave of young men came along who loved the sharp Italian style and this group went by the name of ‘ the modernists’ who quickly became known as ‘mods’. This British youth culture embraced the Ben Sherman shirt, loving it for its quality, slim-fitting style, its colour and unique design.
This latest opening is great news for Dalton Park shoppers and is testimony to how hard we are working to bring new brands and new retailers to the centre, ensuring our customers have a wide range of choice when they visit us.
You can find the new store next door to Adidas, opposite New Balance.